Using Customized Presentation Covers to Build Brand Identity

If you want to build your company's brand identity, you should consider using customized covers when binding your documents. Customized covers will make your documents look great and your customers will appreciate your professionalism. Here are several ways you can build brand identity with customized covers:

• Lots of companies are looking to cut costs these days. If your business needs to save money and you can use clear plastic covers when binding your documents. You can print a customized title page that will show through the cover so you can build up your brand identity for very little money.
• Another inexpensive option is using covers that have windows cut into them. You should choose covers that complement your company's color scheme and then design a title page so pertinent information with be visible through the window.
• Foil stamping is a terrific option if you don't mind spending a bit of money. You can use foil stamping to put your company's name logo, and other pertinent information on your covers. Foil stamping looks great and will add a bit of elegance to your work. Keep in mind that you will need a photo-engraved die set for the stamping process. This die set can be re-used, so it's a good investment.
• If you want to use customized plastic covers, you should look into getting them silk-screened. Plastic covers can't be foil stamped because the process involves too much heat. Luckily, silk-screening looks great and it can help promote your brand identity.
• Offset printing is another option if you want to use customized covers. Offset printing is a great choice if you want to put photographs on your cover or if you want something colorful and eye-catching. Your customers and clients will definitely be interested in documents with these covers.
• Finally, embossing is another way to customize your covers. It will literally make your company name, logo, or the title of your document stand out so people will remember your business.

Using customized document covers is one of the best ways to build brand identity. Consider customizing your covers so you can make your documents look their best and boost your company's image.

If you have any other questions or comments about this article please feel free to
email us at sales@mybinding.com or call us at 1-800-944-4573

Written by Jeff McRitchie
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