This shade of white has nothing to do with Avon, the beauty company, or any other Avon I could find. Honestly, I don't even know why it's called Avon. So instead of trying to come up with something witty, I'm just going to describe why this white is different from all the other whites you've ever seen. It's not quite bright, yet it's not quite creamy. If you are forced to stare at it as long as I have, you will notice the slightest tinge of gray-green. But since most people don't have to super-analyze paper, they'll think it's just a nice, unobtrusive shade of white. What's specific about these Index Allowance 100lb Classic Linen Avon Brilliant White Covers is the tightly woven texture of the Linen cover. This FSC certified paper can also be customized to all your paper needs. And it works with all types of binding machines and printers, so it's worry-free. Check it out today and you won't regret this ill-named shade of Classic Linen paper. Product Number is MYCLIN9X11ABW100.